26 April 2006

BBC Is About to Share

Yesterday, the BBC announced its plans to rebuild its website around user-generated content, including blogs and home videos.

As part of his 'Creative Future' review of programming and content, BBC director of new media and technology, Ashley Highfield, introduced the plan "to refocus all future BBC digital output and services around three concepts - share, find and play."

The article quotes Highfield as saying, "... the philosophy of 'share' would be at the heart of what he dubbed bbc.co.uk 2.0."

Another symbiotic relationship?

Technorati tag:


Post a Comment

<< Home